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Proof beats promises.

A live product I built, then concept designs that show how I would approach websites, video and ads for other kinds of business.

Featured · Custom software

CrewBoss CRM

CrewBoss home page: "Run your pressure washing business like a boss" above the owner dashboard with revenue, active jobs, crew on shift and today's schedule
Home page and owner dashboard: revenue, jobs, schedule, live crew

A complete operating system for a field-service trade. The office schedules and bills, the crew works from their phone, and an AI assistant handles the repetitive messages.

The problem
Generic CRMs weren't built for crews in driveways. Scheduling, checklists, photos and customer texts lived in separate places.
Automations that do the repeat work
New-lead replies, review requests, overdue-invoice reminders and 90-day re-service nudges run on their own once you set them up.
An AI assistant that texts, reviews and schedules
It can text customers for you, ask for reviews, schedule jobs, manage the calendar and send invoices. It acts on your real data and asks before it does anything.
Jobs, calendar and invoices in one place
Drag jobs onto the calendar, assign crew, send estimates customers can sign and pay online, and see who is paid and who is owed.
Help growing the business
Referral links, automatic review requests and clear numbers on revenue and jobs show you what is working, so you learn how to grow.
CrewBoss features: scheduling and crew assignment, estimates, invoices and payments, Stripe, client portal, drag-and-drop automations, the Alfred AI assistant, mobile field portal, live crew tracking and job photos
Everything the office and the field need, in one system

Concept · Website design

Five businesses, five different websites.

Each concept is designed around what that business needs visitors to do: call, book, enquire or join. None of them is a template.

Concept · Video and ads

Short videos and ads that bring in customers.

Concept short videos for Instagram and Facebook, and Meta ads designed to get people to book, register or message.

Your business could be next.

Let's make it

count.